Podcasts For Content Marketing - Pros, Cons, Examples And ... - Podcast Marketing Strategies

Published Mar 31, 21
10 min read

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In truth, it became our main strategy for promoting our podcast. Create a Trello board and set up 4 Columns: Podcasts, Gotten In Touch With, Intrigued, Reserved. Include all the podcasts and contact information to the first column. Write the email that would sell YOU on yourself. Write down some fascinating truths about yourself.

Write down the things that you 'd wish to hear from a visitor pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something truly special and makes for a fascinating topic to discuss. It's what sets me apart from other guests.

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Craft each email specifically for the program and avoid a mass copy and paste job. Likewise, you don't need to be so god damn specialist. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's likewise a good idea to make it possible for Card Aging, so you can get a visual representation of for how long those cards have been being in each column.

Do not follow up a few days later and resemble, "what the fuck, brother?" Provide it a couple of weeks and follow-up with a brief e-mail ending with a question. Who understands? Your e-mail might have ended up in their spam folder, or you had the wrong e-mail address. The objective is the relocation the cards along the columns and book as lots of interviews as you can regularly.

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Tough however fun The real concept here is to do something no one has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up until this time in the online marketing area, I've created 3 different rap videos which you can see here, here, and below.

No one enjoyed it even though we promoted the hell out of it. I think that it was a combination of individuals presuming it would have been shitty and not being funny enough. The fact is, this video did more for our show than almost any other form of podcast marketing we attempted.

Both Quartz and The Telegraph composed about it, bringing really little traffic, but a heap of street cred and link juice (marketing education podcast). Not everybody will create a rap video, however this is an exercise of thinking exterior of the podcasting world to do some wise promotion. Lame If you got some extra money burning a hole in your pocket, go ahead and buy some Facebook ads.

However, they are not worth the effort and are really short-term. I 'd much rather focus on developing content that will live on the internet forever and consistently bring me brand-new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Money Mustache on our program.

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We created a terrific program with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his online forum - aopt podcast marketing. He also shared it on his enormously large Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was leverage it for a brief time.

Money Mustache, and for simply a couple of hundred bucks, we were able to capitalize on that a person episode. We attempted it a couple of more times with other visitors and didn't get almost the very same action. That episode continued to be linked to and talked about on social networks without us needing to buy anymore Facebook ads.

If you're anything like me, producing show notes for your episodes is the most dreadful task of publishing a podcast. The reality is, you should take your program keeps in mind just as seriously as you take your program. Treat your program notes like genuine article that offer genuine worth and helpful links.

I'm not speaking about transcripts. Sure, they offer more words for SEO worth, however if they are not cleaned and formatted and provide genuine worth, then you are losing your money and time - best tech product marketing podcast. Write something brand-new. Turn your episodes into understandable content. Offer links to the important things you talk about in your program.

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If you do not want to write program notes, you ought to work with somebody to write them for you. You can start by connecting to your audience due to the fact that they currently listened to your program. Or you can employ a kick-ass freelance author. They listen, carry out additional research study, and turn each one of the episode posts into unbelievable SEO bait, helping to attract more listeners through Google - podcast marketing: how to grow your audience with a marketing plan, social media & metadata tips.

We looked at what episodes got the most downloads and attempted to produce comparable episodes in the future. We likewise attempted different kinds of episodes like Q&A s and measured to see if we ought to continue doing them. It'll set you apart from a great deal of other programs and make you most likely to get included because there are employees at iTunes listening.

Utilize your ears. If it sounds great, then it most likely is. Buy an excellent mic. I advise the Audio Technica ATR 2100 and a good introduction USB mic. If you wish to buckle down, purchase a great USB blending board (I utilize a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode program notes had more than 500 words and some rank extremely high on Google bringing us listeners by means of search. I like this Gimmick. These are simple to register for and worth having a look at to see if there are opportunities to be talked to. It's likewise an easy way to find podcast visitors if you're looking for an expert on a specific subject.

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It's also an easy method to find podcast guests if you're searching for a professional on a particular topic. It works well to accelerate development, but it can lead to stress out. We started with producing an episode when a week for the very first eight months. Then in May of 2014, we explore doing a day-to-day episode for the next 31 days and our downloads blew up (allen adamson marketing podcast).

Daily can be great for generating income however I do not advise it anymore - understanding the challenges of marketing attribution, emarketer podcast. It's overwhelming. I like the concept, but more as a method for exclusive content as a free gift to individuals who register for your email list. Marc Maron creates two-minute video clips to promote each episode with simply an easy still image.

I will not be doing this, however I'm not versus it. Sure, why not. As long as you have innovative control over your show. Lame, but simple enough. I would just recommend this if you're very enthusiastic and take pleasure in participating in Facebook Groups or Forums based upon your topic. I'm very little of a writer and discover a tough time with this, so for me, it's not worth the agony of composing.

This one is a no-brainer. Most likely will not get you much, but easy sufficient to do once and leave it alone. From experience, I can tell you that Reddit is the only good source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself instead of utilizing the Javascript-heavy ones offered by each social media network.

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If you're not offering something with a direct ROI, prevent this. marketing podcast submit guest. Too costly. I'm not just a fan of spending for fans. There is this concept that the more evaluations your podcast has, the higher you are ranked in iTunes. However, there is no tested connection. In reality, outside studies done by Libsyn (podcast hosting software) recommends that reviews hold little weight as compared to hitting the "Subscribe" button.

What that suggests is you need to definitely get more evaluations due to the fact that, in turn, that will help you get you more customers (high ticket marketing podcast). Podcasts like Serial or S-Town succeed because each episode makes you want to listen the next one. The show LOST was well-known for leaving cliffhangers with the guarantee that they 'd be resolved in the next episode, so obviously, you 'd tune in.

John Lee Dumas left a review on our podcast. I do not think he ever heard a single episode (this old marketing podcast finale). He put his show name in there. I don't truly see the value in this. Sure, leave your comfort zone and promote. I would not speak entirely to promote your podcast though.

But speaking with develop your individual brand is an excellent concept, specifically if you're spent for it. Yes, leave the podcast studio and fulfill your fans. This is life-changing and had an extensive affect on me as a podcaster. paul culligan from the podcast partnership social media marketing world. If you're attempting to build a blog/podcast, you must be collecting e-mails.

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Give them options. Offer them unique content for registering, like benefit episodes or videos. Use Mailchimp. It's totally free initially. Produce something special for your preferred podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you know, I'm a fan of metalcore) and produced the theme music for The $100 MBA Program and Podcast Motion. This pays off in word-of-mouth promo. App shops are simply another directory site. I don't believe it's worth the time and money to produce an app to promote a podcast unless you were making cash on it. The marketing overlap seems quite low. I believe creating an online street group is a dazzling idea.

Create banners they can set up on their own websites. marketing school digital marketing podcast. This is easy enough to include your program notes. We did this for all of our episodes but saw very little activity from them. The tweetable text has to be actually excellent and valuable for this to work. Do not make inside jokes tweetable.

I've said this prior to and I'll say it once again. The organization card is dead. Do not waste the money. I think it's a good idea to distribute cool boodle to your listeners. They will be blown away by this gesture making them more devoted to your program. Constantly seek to develop brand name ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I say go all out. I question anyone has ever seen somebody wearing a tee shirt of a podcast and began listening to it. It's a good idea to provide out shirt totally free to your listens to develop a devoted army of word-of-mouth promoters.

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I'm delighted you made it through. How do you feel? Are you thrilled? Do you have a tactical plan? I understand I'm pumped and prepared to start promoting!. Keep in mind, we're all good friends here. Let's assist each other out and make podcasting even larger. When we ban together, it assists out everyone. the marketing genius podcast.

I don't have a shitty list to offer. Simply enjoy an email every now and then. You consent to get e-mails from Matt Giovanisci. I'll appreciate your privacy and unsubscribe any time.

There are lots of different ways to promote a podcast. Some are fairly easy and don't require a great deal of effort, while some might take a bit more time. I've tried to consist of a variety of various podcast marketing strategies so that you can decide on what makes good sense for you.

Contents Sounds easy however new customers are the most essential aspect in ranking greater in Apple Podcasts (previously iTunes). It likewise implies listeners will immediately down brand-new episodes when they're published. choose your own marketing adventure podcast. Apple Podcasts is the huge player but Spotify and Google are rapidly gaining ground as the go-to location where individuals discover and listen to podcasts.